What is Twiner
Twiner has a hybrid nature

Twiner is the first Social Market Directory.

Twiner is a Social place that integrates advanced features for companies and consumers to search for information, for their sharing and use, to find new business opportunities and to receive tailor-made updates.

Twiner is a directory

Twiner borns as a Directory because it draws its origin from the over 8 million businesses already registered by Bancomail, our B2B Database for Email Marketing.

But Twiner is much more than a directory. It is a global, microcategorized directory. It means that you can access a worldwide coverage of the business world where you can find a partner for your company, a service or a product for your home while continuing to build your network.

Research plays a fundamental role. Here companies and freelancers are listed and classified according to multiple criteria, giving users the opportunity to connect with their best match.

Twiner boosts as a Social Network, because when you find the companies you're interested in, all you have to do is communicate. And because if they still haven’t found you, then all you have to do is communicate.

Twiner is a social network

Twiner acts as a connector for the B2B2C model, enabling the creation of bonds between companies, other companies and people. We call the stronger bond, Twine. But if you want to take it slower, you can follow as many brands as you want.

As a person you can also twine with your friends or people you know: you will share opinions and recommendations for an informed purchasing approach.

Twiner is the social directory

Being both enriches the research activity with engagement and analysis tools that reduce fragmentation and unrecognizability.

Thanks to a unique approach, each user will have to choose how to act within the network: are you a brand or a consumer?

This will be of particular interest to B2B companies: even though a company decision maker is an actual private person, his attitude in using a common social network (even those professionals) might not coincide with his business mind. Indeed, he may use the social network just for personal purposes.

Unlike its competitors, Twiner will allow companies to identify precisely one and the other entity, satisfying a need that has been ignored until now: making unmistakable connection (did you mean twines?) while seamlessly continuing to communicate to multiple audiences.

Why?
The reasons behind the idea

The B2B challenges

As Marketers, we all know business directories from the early days of the Yellow Pages. They've always been one of the first steps to greet the market and an inexhaustible resource to find new stakeholders. But nowadays their potential is covered by obsolete dust.

We do have a lot of social needs that need to be recognised and fulfilled. That's why - also and much more as brands - we use Facebook, Instagram, Twitter and the rest of the social networks universe. But there is something that is missing in Social Networking: a voice channel for B2B companies.

B2B2C a stronger network

So, we first develop an idea which could bring B2B Companies into the conversation by restoring companies their active voice, without any need to put in place individuals like on Linkedin.

And afterwards we've re-created the market, because we don't want those to be left alone and just between them. Here, on Twiner, we are developing a system which breathes, a B2B2C network.

The project
User Cases

On Twiner, directory will seamless integrate with Social Network functionalities.

Through a system of add-ons, many of them tailored to specific industries, our goal is to represent and centralize the Market. We are bringing into the same place corporate communication, products and events management with all the social networking tools needed to give companies and individuals the chance to be the main actors for new relations and business opportunities.

1. Companies

Companies and Public Bodies will enjoy a global coverage of the business world in a live network where members update their activity and stay connected, creating new relations with clients, supplier and prospects.

In this network they will be unequivocally subjects. They will have the chance to get specific features, to showcase products, events and activities in the same place where to connect with customers and other companies.

Plus, with Native Advertising they’ll get the possibility to push user friendly and unobtrusive ads to user based on their business market niches or their interest and activity on the network.

2. Charities and Start Ups

Charities will take advantage of Fundraising tools which will connect organizations both with Responsible Companies and Private Donors.

Start ups will be equipped with crowdufunding tools (which actually we haven’t determinated yet) needed to make their ideas, facts.

Both will obviously have the opportunity to take advantage of all the tools reserved for companies.

3. Individuals

Individuals will benefit of a global overview for info, products, events, job and products from the registered companies,

It will be a distraction free network where to get those informations and in return they will enrich the platform offering evaluations and reviews of companies and products, increasing the company’s reputation and profile strength in their B2B transactions.